PACKING THE SPICES

So the spices had been ground and measured Now the time consuming matter of packing began. I had to find help pronto - thankfully my neighbour stepped & did a wonderful job. The room smelt amazing as we began our task. Three of the packs ( Keralan, Jalfrezi & tikka masala) contained 3 little clip seal bags of ground & whole spices, the Korma contained two. So in total that was 360 tiny bags we had to label and fill. Two evenings was spent on this task. But the end result was well worth it.

Work in Progress

It was a long difficult process exploring the brand direction and name for this spice kit 'business' I wanted to establish a 'personality' that stood out from the competition. Along with all sorts of considerations and USP...these were all things I had never had to think about as a freelance illustrator. You can see just a portion of the pages and pages of ideas I went through.